Unveiling the New Youd Andrews Website - Launching our Alumni Program
December 6, 2023

At Youd Andrews, we've been leading the way in CXO engagement and sales success for over 30 years. Our commitment has always been to supporting clients and their sales-facing teams in creating genuine connections and strategic partnerships with C-Suite leaders, to ultimately help businesses close bigger deals faster and more frequently.

Through our simulated approach delivered by real CXOs, participants are guided through a complete customer engagement cycle with numerous C-Suite leaders who would be part of a buying decision. They receive continuous, personalised coaching and feedback from the CXOs as they go through the program, and leave more confident and capable to close larger deals quicker, thanks to the CXO mentoring and insights, hands-on experience and individual development plans.

And now, in the spirit of continuous development and embracing progression, we're excited to announce a major milestone in the Youd Andrews journey – the unveiling of our new website and the launch of our exclusive Alumni Program. Let’s explore what’s new:

Journey to the Alumni Program

Before we get into our new brand identity and website, let’s talk Alumni. Coming your way soon, our Alumni Program promises an ongoing connection to the latest insights and coaching from our expansive global CXO network. But that's not all—it opens doors to exclusive engagement opportunities, ensuring you stay at the forefront of your industry.

We’re inviting Youd Andrews alumni to join a dynamic community where meaningful connections are fostered.  Dive deeper into the significance of the Alumni Program by visiting this dedicated page. This exclusive program is complimentary for all YA Alumni.

Our Logo: Adopting Fractals

At the core of our brand-new identity is a logo inspired by fractals. Why fractals? Well, much like the intricate patterns of fractals that repeat at every scale, our approach to CXO engagement and sales success is multifaceted, ensuring a comprehensive, detailed and flexible experience for our clients.

Our Ethos: "Go Beyond"

Go Beyond isn't just a tagline for us; it's a mantra that echoes through every aspect of our work. Internally, it challenges us to continually exceed expectations, ensuring that our dedication to excellence permeates every interaction. Externally, it empowers our clients to surpass their goals through a distinctive approach to CXO engagement, preparing them for success from initial engagement through to trusted advisor status.

Our Colours

It’s important that our brand radiates energy and vitality, and we hope you see this in our new exciting colour palette and fresh “people-first” imagery.

A word from our Brand Agency SUN

Mark Wolstenholme, Managing Director at SUN:  “We are hugely proud to have worked collaboratively with the Youd Andrews team on the new brand, logo, visual language and messaging. The vibrant and dynamic new identity is totally synergetic with the Youd Andrews approach to training and development, and whilst retaining a nod to the proud heritage of the business, the identity and messaging will help Youd Andrews break into new sectors, where the Go Beyond mantra of pushing beyond expectations and constantly reaching for more helps shape leaders of the future”.

Thank You for Being Part of Our Journey

A huge thank you to everyone who has been part of our journey over the past 30 years. Your support has been invaluable, and we're excited to continue growing and succeeding together. If you have any feedback on our new brand, questions on the forthcoming Alumni Program or would like to get in touch with us, we'd love to hear from you. Visit us at info@youd-andrews.co.uk